The Bachelor of Science in Business Administration Major in Marketing Management provides students with a comprehensive understanding of marketing principles, consumer behavior, and business strategies. The program emphasizes the integration of theoretical knowledge with practical applications in areas such as marketing research, brand management, digital marketing, and sales strategies. Students are trained to analyze market trends, craft innovative marketing plans, and develop campaigns that address business challenges. With exposure to case studies, projects, and internships, graduates are equipped to adapt to the dynamic and competitive nature of the marketing industry.

Career Opportunities:

• Marketing Manager: Develop and execute strategies to promote products and services, ensuring alignment with market demands. They oversee marketing campaigns, manage budgets, and analyze performance metrics to achieve business goals.

• Brand Manager: Manage brand identity and positioning to ensure strong market presence and consumer loyalty. They collaborate with teams to design campaigns that resonate with target audiences and drive growth.

• Market Research Analyst: Collect and analyze market data to identify trends and opportunities. Their insights inform business strategies and help organizations understand customer preferences.

• Digital Marketing Specialist: Plan and implement online marketing campaigns across platforms like social media, email, and search engines. They leverage data analytics to optimize digital presence and engagement.

• Sales Manager: Lead sales teams to meet revenue targets through effective strategies and team motivation. They analyze market conditions and client needs to drive performance and foster client relationships.